International womens day

International Women’s day 2021 #Choose To Challenge

Can you believe it’s been just a year since last International Women’s Day? It feels like a million years ago! A year ago, I was finishing several in-person ‘Con Job’ events in the last days before the first lockdown, as the city was shutting up shop. As I anxiously flew out of London, I knew I wouldn’t return soon – but no one could have predicted how irrevocably the workplace would change. We do know one thing; we will never work again quite as we did. 

For IWD2021 this year, we’re talking about #Choose To Challenge. If there is one thing 2020 has taught us, it’s that we have to challenge antiquated systems more now than ever. In 2021, as we think about how we want to live now, we have to challenge convention so we don’t go back to our old definitions of what matters, because they just didn’t work for far too many of us.

We have to challenge the idea that certain groups just ‘need more confidence to get ahead’ – when the reality is that when they do demonstrate confidence, we label them as bossy, strident and pushy or angry, aggressive and uppity. This inequity is an issue that has huge implications for the workplace and is something I cover in ‘The Con Job: Getting Ahead for Competence in a World Obsessed with Confidence’. #morecompetence

After the book came out last summer, this message in 2020 was well-received at organisations like Shell, ARM and Hymans Robertson – certainly across a range of sectors! If you think these messages would resonate with your audience, get in touch or check out the video below on the front page of our website.  

Let’s all #ChooseToChallenge and call out gender bias, discrimination and stereotypes. Want to know more? Get in touch #IWD2021 #internationalwomensday2021

In the meantime, Happy IWD- enjoy!

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